Tag Archives: japan culture

リポビタンD (Lipovitan D)

Fight! Ippatsu!
“Lipovitan D” is an energy drink manufactured by Taisho Seiyaku.

All Japanese are familiar with this drink as its TV commercial. Two muscle guys try physical challenge, such as climbing mountain.
They shout “ファイト! 一発! (Fight! Ippatsu!)” — this is a catch frase of Lipovitan D. “Ippatsu!” is very diffcult to translate in English… it means “Let’s go!” or “Now!” or “Come on!”.

When you come to Japan, buy Lipovitan D and try to say “Fight! Ippatsu!”.